AI for Automation
&
Efficiency
Luis Cestou
Sr. Digital Solutions Strategist
"Garbage In, Garbage Out"
Good Input = Powerful Output
The difference is YOU
Context is Everything
AI = New team member
More context = Better results
Guide it like you'd onboard someone
The Rule of 3
If you do it 3+ times → Automate it
Repetitive tasks = AI's sweet spot
Free yourself for real work
What Can YOU Automate?
Think about your day:
- Data entry between systems?
- Same email sent repeatedly?
- Reports pulled manually?
- Files organized by hand?
- Information copied from forms?
If it's repetitive → It's a candidate
Automation in Action
Real examples from Infinity Concepts:
Let's Talk Form → Webhook → Monday.com
IDEX Pro → Automated free trial signups
Image Converter → Drag from web → Auto-converts to PNG
Zero manual work. Zero human error.
Hours saved every week
The Real Impact
BEFORE
2 hrs
Manual data entry per week
AFTER
0 min
It just happens
100+ hours/year back for real work
No training. No salaries. No sick days.
Set it once → Runs forever
Code is Cheap Now
- Code used to be expensive → Now AI helps
- Build personal tools for YOUR problems
- ⚠️ Iteration is normal - not one-and-done
- Experience = You can guide AI better
The Vibe Coding Revolution
Andrej Karpathy (OpenAI) - "Forget the code even exists"
Collins Dictionary Word of the Year 2025
Simon Willison (Django) - "Pros don't vibe, they control"
Linus Torvalds (Linux + Git) uses it too
Reality check: Always review AI output
Where AI Shines
Great at:
- Repetitive tasks
- Drafting content
- Answering questions
- Getting past blank page
Still needs you:
- Complex decisions
- Creative strategy
- High-stakes work
- Final review
AI handles the tedious. You handle what matters.
The Future: Agentic AI
AI that ACTS, not just chats
By end of 2026: ~40% of apps will have AI agents
Nearly 9/10 companies already using AI
From assistant → coworker
Custom agents = Your own AI experts on command
Orchestrate them together in workflows
AI That Controls the Computer
Desktop Agents - Use your computer like you do
Coding Assistants - AI that writes and edits code
Not chatbots → Agents that execute
Describe outcome → AI figures out the steps
The Integration Layer
MCPs = "USB ports for AI" - plug into any service
n8n / Make.com = Visual workflow automation
Connect everything: CRM, email, databases, APIs
No code required for many workflows
What I've Built
Personal tools → Now shared with the agency
Code Vault - Team password manager (no more OTP requests)
Email Link Manager - Track & organize campaign links
Don't wait for perfect tool → Build what you need
Let me show you...
Start Tomorrow
No code required:
- Zapier / Make.com - Connect apps visually
- Email rules - Auto-sort, auto-reply, auto-forward
- Calendar automation - Scheduling links, reminders
- ChatGPT / Claude - Draft emails, summarize docs
Pick ONE thing. Automate it this week.
Takeaways
- ✓ Context is everything - guide AI like a new team member
- ✓ Rule of 3 - do it 3x? Automate it
- ✓ Code is cheap - build your own tools
- ✓ The future is AI that ACTS, not just talks
Questions?